Yeeha Games Seeks Breakthrough in the Gaming Industry

Yeeha Games, a $50 million game platform, wants to level the playing field.

From the coronavirus epidemic to the unprecedented global market crash, billions of individuals have seen a decade's worth of upheaval and instability in less than two years. Aside from the shockwaves, history may remember 2022 as the year opportunities appeared. Perhaps today, more than ever, being flexible and connected – online — is crucial to making gaming more accessible to players all over the world.

The role of uninteresting gameplay and simplistic aesthetics has been a trademark story for the gaming industry in recent years. Yeeha Games intends to change that.

“Gamers are tired of play-to-win games with weak gameplay,” says Choy Wai Cheong (Choy), co-founder and COO of Yeeha Games. “Here at Yeeha Games, we’re all about the connections, the immersive experience, the exhilaration of knowing that there is always a way up, a way out, and a way into a whole new world of discovery. Where others create a normalized playing field, we connect gamers across global communities to build and experience their very own versions of a digital and virtual world. Whichever world you find yourself playing in, we invite you to level up in ours.”

Yeeha Games is creating an ecosystem that not only provides high-quality games to players all over the world but also a platform for creators and gamers to join together to try out new methods of gaming – together. Yeeha Games has been collaborating with a number of game companies to develop high-quality games that are exciting and enjoyable to play in order to increase user engagement and retention.

“Traditionally, communication between gamers and game developers is not so straightforward; we want to break down barriers and build trust and transparency between the parties. Our platform empowers gamers with ownership in the games they love, allowing them to not just participate in gameplay, but also get involved in how the direction of each game unfolds,” added Choy.

Those who create an account on the site will get first access to all games in the Yeeha Games ecosystem. Furthermore, although traditional games function within themselves, rendering in-game assets outdated outside of the games, the platform enables players to simply move or exchange assets and switch between games within the ecosystem. Simply said, players now have the opportunity to try out a wide range of games without worrying about sunk investments.

Midgard Saga, the first game by Yeeha Games, will be published in September. Midgard Saga is a casual card-based RPG that chronicles a prince's quest to save his shattered country. The free-to-play game is currently available for pre-registration on the Apple App Store and Google Play Store to all users in Southeast Asia, Hong Kong, Macao, and Taiwan. There will also be a fortunate draw event for those who pre-register for the game on the official website.